Lugelo User Generated Content Terms

As a Lugelo user, you must Read the Usage terms and expectations below. It is important to understand the rules and limitations of all User Generated Content on Lugelo.

Lugelo provides a platform for you and your audience to share content and does not in any way participate in the generation of content for users in any of their stories and moments.

The Lugelo User Agreement comprises these Terms of Service ("Terms"), User Generated Content Terms, our Privacy Policy, the Lugelo Rules and all incorporated policies.

1. Restricted Content

Child Endangerment

Lugelo has a zero-tolerance policy against child sexual abuse imagery. If we become aware of content with child sexual abuse imagery, we will report it to the appropriate authorities and delete the Lugelo Accounts of those involved with the distribution.


We don't allow content that depicts or facilitates gratuitous violence or other dangerous activities.

Bullying and Harassment

We don't allow content that contains or facilitates threats, harassment, or bullying.

Hate Speech

We don't allow content that advocates against groups of people based on their race or ethnic origin, religion, disability, gender, age, nationality, veteran status, sexual orientation, or gender identity.

Sexually Explicit Content

We don't allow Stories and moments that contain or promote sexually explicit content, such as pornography. In general, we don't allow content intended to be sexually gratifying.

Sensitive Events

We don't allow content that lacks reasonable sensitivity towards or capitalizes on a natural disaster, atrocity, conflict, death, or other tragic event.


We don't allow content that facilitates online gambling, including but not limited to, online casinos, sports betting, lotteries, or games of skill that offer prizes of cash or other value.

Illegal Activities

We don't allow content that facilitates or promotes illegal activities such as sale or purchase of illegal drugs or prescription drugs without a prescription, depicting or encouraging the use or sale of drugs, alcohol, or tobacco by minors and Instructions for growing or manufacturing illegal drugs.

2. Intellectual Property, Deception, and Spam

Impersonation and Intellectual Property

We don't allow content or Lugelo user accounts that impersonate other entities, brands, or otherwise infringe on intellectual property rights of others (including trademark, copyright, patent, trade secret, and other proprietary rights).

We also don't allow content that encourages or induces infringement of intellectual property rights.

We will respond to clear notices of alleged copyright infringement. For more information or to file a DMCA request, please email

If you are a trademark owner and you believe there is content on Lugelo that infringes on your trademark rights, we encourage you to reach out to the story writer/author directly to resolve your concern. If you are unable to reach a resolution with the writer/author, please submit a trademark complaint to

If you have written documentation proving that you have permission to use a third party's intellectual property in your storybooks (such as brand names, logos and graphic assets), contact the Lugelo at in advance of your submission to ensure that your content and storybooks are not rejected for an Impersonation or Intellectual Property violation.

Unauthorized Use of Copyrighted Content

We don't allow content that infringes copyright/s. Modifying copyrighted content may still lead to a violation. Lugelo users may be required to provide evidence of their rights to use copyrighted content.

Trademark Infringement

We don't allow content that infringes on other's trademark/s. A trademark is a word, symbol, or combination that identifies the source of a good or service. Once acquired, a trademark gives the owner exclusive rights to the trademark usage with respect to certain goods or services.

Trademark infringement is improper or unauthorized use of an identical or similar trademark in a way that is likely to cause confusion as to the source of that product. If your content and storybooks use another party’s trademarks in a way that is likely to cause confusion, your storybook and lugelo account may be suspended.

Deceptive Behavior

We don't allow content that attempts to deceive users. Storybooks must provide accurate content of events and moments.

Misleading Claims

We don't allow content that contains false or misleading information or claims, including in the description, title, images, video, notes, etc.

Webviews and Affiliate Spam

We don't allow content whose primary purpose is to drive affiliate traffic to a website or provide a webview of a website without permission from the website owner or administrator.

3. Enforcement

Policy Coverage

Our policies apply to any content your stories display or link to. Further, they apply to any content from your lugelo account which is publicly and privately displayed in Lugelo, including your account name.

Content that may be inappropriate for a broad audience or result in a low quality experience for our end users may not be eligible for promotion on Lugelo. Such apps will, however, remain available on Lugelo so long as it is in compliance with all terms and usage policies.

Enforcement Process

If your content violates any of our policies, it will be removed from Lugelo, and you will receive an email notification with the specific reason for removal. Repeated or serious violations (such as malware, fraud, and content that may cause user harm) of these policies will result in termination of individual or all related Lugelo accounts.

Failure to address violations may result in additional enforcement actions, including permanent removal and deletion of your Lugelo account without additional notifications.