2. Where are these technologies used?
Lugelo and third parties use these technologies on Lugelo's websites, applications, and services and on other websites, applications, and services that have integrated Lugelo's services, including third-party properties that incorporate Lugelo's advertising technology.
Third parties may also use these technologies, for example, when you click on links from Lugelo websites or applications, view or interact with third-party content from within our services, or visit third-party websites that incorporate Lugelo's advertising technology.
3. Why does Lugelo use these technologies?
Lugelo uses these technologies to deliver, measure, and improve our services in various ways. These uses generally fall into one of the following categories:
Authentication and security:
- To log you into Lugelo, and
- To protect your security.
To help us detect and fight spam, abuse, and other activities that violate the Lugelo Rules
For example, these technologies help authenticate your access to Lugelo and prevent unauthorized parties from accessing your account. They also let us show you appropriate content through our services.
To remember information about your browser and your preferences
For example, cookies help us remember your preferred language or country that you are in. We can then provide you with Lugelo content in your preferred language without having to ask you each time you visit Lugelo. We can also customize content based on your country, such as showing you what storybooks are trending near you, or to withhold certain content based on applicable local laws.
Analytics and research:
To help us improve and understand how people use our services, including Lugelo buttons and widgets.
To customize our services with more relevant content, like tailored stories and suggestions for people to follow
For example, local storage tells us which parts of your Lugelo timeline, shared stories and featured stories you have viewed already so that we can show you the appropriate new content. Cookies can help us make smarter and more relevant suggestions about which stories you might enjoy following based on your visits to websites that have integrated Lugelo buttons or widgets.